The Microstock Blog

Looking at the Microstock Industry

May 2010 Sales Report

June 2, 2010 by David Navarro Leave a Comment

May was a surprising month with sales doing very well  for the first 10 or 12 days, then slowing down considerably and finally making a steady charge the last week for an overall up month.  I didn’t get as much uploaded as I would have liked, but I finally did break the 1000 clips barrier on Pond5.

I went with my family to the Henry Doorly Zoo and their Wildlife Refuge Safari in Omaha, NE where I was hoping to get a lot of great footage because they don’t have commercial restrictions on images… but alas things conspired against me.  I did manage to get a lot of great still shots, some of which are online, but very little usable footage.  The crowds were big for a non-holiday weekend and there was no place to set up my tripod.  When I did, it got knocked down several times (thankfully my camera wasn’t on it) and the cross support even got broken (thankfully, I was able to solidly repair it).

I am also having a problem with my computer… the hot part of summer is here and the room where my computer is gets up to 90 degrees even with our air conditioning running full blast.  It’s just a poorly ventilated room and I can’t move my computer anywhere else as we have a full house all summer.  So I have to do my editing and such at night which means I sleep during the day and miss a lot of opportunities to go out shooting video.

May 2010
Agency Clips Sold Portfolio Size
Pond5 87 (+10) 1009 (+47)
RevoStock 4 (+0) 261 (+18)
ShutterStock 3 (-4) 131 (+4)
ClipCanvas 5 (+5) 186 (+41)
MediaStock 0 (-4) 78 (+0)
Can Stock 0 (+0) 38 (+8)
iStock 0 (+0) 16 (+2)
Fotolia 0 4 (+0)

Pond5 started off where April ended with lots and lots of sales pouring in.  Much of it I sure was coming from the huge $25,000 credit give-away, but I’m not one to look a gift horse in the mouth (what the heck does that mean?).  Towards the middle of the month sales dropped pretty suddenly and started to trickle in, but over the last week they picked back up into a nice steady stream that just barely put me over the top on the last day for another BEST MONTH EVER (that’s four consecutive months if you’re counting).  I could hardly believe it, but I topped my previous month’s sales by almost $50.  We’re headed into the slow part of the year, so I expect this will be my last BME for a little while.  But I must say, Pond5 knows how to sell footage and they do it better than any other site on the Internet.  And I had to do a mad dash of editing and uploading the last few days of May, but I managed to get 1,009 clips online, so I can finally lay that goal to rest and start working on  10,000 clips.

RevoStock was ho-hum as usual.  I matched April’s sales with just 4 clips.  The good news is that RevoStock finally lifted their pricing restriction of lowballing a small percentage of your portfolio.  I guess they realize that Pond5 and other sites were killing them on low-cost animation sales.  You can now price HD as low as $10.  I sell most of my animation at $25 on Pond5, so I matched those prices on Revo.  We’ll see if it starts bringing in any additional sales this month.  They are also allowing you to bundle clips together for a set price.  So, you could put four $25 clips into a “Media Bin” and price the whole bin for a dollar amount or percentage off ($75 or 25% off, for example).  That should be interesting and I’ve created several discount bins as a test.

ShutterStock went back to slow sales for me.  Just 3 clips and not enough to make payout at the end of May, so it rolled over.  Although, I didn’t upload very much to ShutterStock in May and I’m starting to think that the more you upload, the more attention you get which could account for my good sales in March and April when I was doing steady uploading.  I will be testing out that theory in June, believe me.

ClipCanvas changed their pricing scheme to allow for more pricing options.  I repriced all of my clips (which was a nightmare, their clip editing system is horrible) and managed to get 5 sales there which is fantastic.  I’m really hoping they take off.  MediaStock sales were non-existent for me in May and from watching their site, sales seem to have dropped quite a bit.  It could be their busy with all the site updates and not doing as much marketing as they did previously…  we’ll see how it goes.

The summers of 2008 and 2009 were very slow with sales dropping by as much as 50%, so I’m going into this summer with that expectation.  Hopefully this will be a nice busy summer, but I’m not going to count on it.  Better to be surprised than disappointed.

Filed Under: Agencies, MicroStock, Opinion Tagged With: 2010, clip canvas, clipcanvas, Footage, may, MicroStock, pond5, report, revostock, sales, shutterstock

Mid May Update

May 16, 2010 by David Navarro 1 Comment

Golden LaptopMiddle of May already… this month is flying by fast.  And so far things are mixed.  ShutterStock sales are down, A LOT.  RevoStock is normal with only 2 sales, which is still dismal.  No more sales at MediaStock, things seem to have slowed down there.  But Pond5 is off on another run towards Best Month Ever (BME).

My sales reports each month are based on sales from the 1st of the previous month to the last day of the previous month.  Most agencies also do their accounting the same way.  Pond5 is the only one that pays on the 15th and can actually post sales on the 15th that will get paid out the same day.  So “pay periods” range from the 16th of each month to the 15th of the next month.  Using that criteria, I just got my “Biggest Payout Ever (BPE)” from Pond5 yesterday.  And in fact, it’s the third consecutive BPE for Pond5.  And I’m at 41 clips sold for the month, so I could end up with another consecutive BME there.  I don’t know what they are doing different than every other agency, but I hope they keep it up.

RevoStock sales are still pretty dismal, but with 2 sales so far this month I’m on pace to match last month’s sales.  The GREAT news is that Revo has revised their pricing structure to be even more flexible, allowing artists to price HD clips as low as $10 and as high as $65.  The $65 top end is still a bit low, but the $10 low end should encourage more animation sales since that’s the most competitive part of the market.  The new pricing goes into effect on Monday, May 17th.  So I’ll be busy re-pricing a whole bunch of clips to match my prices on Pond5.  We’ll see if that was the reason why sales on Revo are so low.

ClipCanvas also restructured their pricing to be more competitive, but it’s been excruciatingly difficult to update prices on their web site.  The submit process is among the simplest in the industry, but if you want to change anything on a clip already in your portfolio, their process is really difficult to use and does not support any form of batching.  It’s gonna take me forever to fix my prices there.  With the exception of the initial submit process, ClipCanvas has a very unfriendly artist interface.

We’ve had tons of storms here in Kansas the past couple of weeks with more rain and storms projected over the next week or two.  So I can’t do much filming outdoor and both of my indoor sessions got postponed because of the weather.  Gonna try again this week.  I’m also headed to Nebraska this coming weekend and the weather there is supposed to be fantastic, so I’m looking forward to shooting a lot of footage there.

Filed Under: Agencies, Footage, MicroStock, Opinion Tagged With: clipcanvas, Footage, may, mediastock, MicroStock, nebraska, news, pond5, revostock



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